Matera
︎︎︎Brand identity design
︎︎︎UI/UX design
2020
FACULTY
Boeri Cristina, Bruno Raffaella, Calabi Daniela Anna
TEAM
Ilaria Benato, Martina Conte, Wanlin Li, Maria Chiara Siddi
ROLE
Graphic designer, Poster designer, UI designer
Matera, an ancient city renowned for its UNESCO heritage sites like the Sassi, the Rock Churches, and the Murgia Plateau, has developed a visual identity to represent its rich history. This identity is embodied in a logo that unites the city's diverse aspects, emphasizing Matera's craftsmanship tradition through simple materials and shapes.
Our poster series, split into two styles, captures Matera's essence in a unique visual narrative. The first uses a dreamy, pastoral style to depict the tranquil beauty of Matera, while the second explores collage techniques to place Matera in a fantastical setting. Both series blend graphics, photography, and textures, reflecting the city's complex, interwoven structure.
Complementing this, our app serves as a dynamic guide to Matera's cultural heritage, tailored for the modern traveler. It's more than just an informational tool; it's an interactive platform for cultural engagement and community connection. Users can immerse themselves in local activities and share experiences on the forum, enriching the journey for both new and returning visitors. This blend of artistic posters and digital innovation offers a comprehensive and engaging portrayal of Matera's cultural richness.
︎︎︎Posters 50x70”
︎︎︎APP
︎︎︎For more information about the whole project, ︎please view the brochure︎
