The Green Fever
Sustainability Communication in the Days of Fast Food Chains' Websites
︎︎︎Information design
︎︎︎Editorial design
2022-2023
FACULTY
Ángeles Briones, Gabriele Colombo, Michele Mauri, Simone Vantini, Salvatore Zingale
TEAM
Silvia Alatamura, Ana Doric, Wanlin Li, Jessica Moreschi, Martina Paggi, Matteo Repetto, Lucrezia Valentini
ROLE
Research, Data analyst, copywriter
The report "The Green Fever" looks into how major fast food companies in the U.S. present sustainability on their websites. The food sector is accountable for 34% of CO2 emissions, and the U.S. is a major contributor.
Thus, the aim of our study was to discover common patterns or distinct formulas in the digital communication tactics used by these corporations in relation to their representation of environmental impact.
Thia study also aimed to detect instances of greenwashing (deceptive claims of environmental responsibility) by analyzing the history of the website, including when the sustainability page was introduced and the images and keywords used on it.
