The Green Ricipe Archive
︎︎︎Data Visualization design
︎︎︎Website design
2023
FACULTY
Ángeles Briones, Gabriele Colombo, Michele Mauri, Simone Vantini, Salvatore Zingale
TEAM
Silvia Alatamura, Ana Doric, Wanlin Li, Jessica Moreschi, Martina Paggi, Matteo Repetto, Lucrezia Valentini
ROLE
Research, Data analyst, UI designer
The project explores and analyses how the major U.S.A. fast food companies are talking about sustainability on one of their main communication platforms: websites. This archive allows you to explore different kinds of green storytelling made by fast food companies nowadays and the common patterns behind them.By choosing each recipe, you can consult actual examples of sentences extracted from their websites. Recipes are a metaphor to represent the most recurring strategies of green communication through ingredients that are combined together.
